Dental clinic, Bucharest · staging

A dental clinic conversion system with an AI concierge

Challenge

A live site with LCP of 11.9 seconds, no booking flow, calls missed after hours and no view from ad to appointment.

System

40-page rebuild with a Treatment Navigator and symptom selector, a 3-step booking, an AI concierge with medical guardrails and a server-side emergency gate that can book in chat, a lead console with a missed-lead watchdog and repeat-caller detection, and a zero-loss SEO migration map.

Technology

Result

• Lighthouse 93 / 100 / 100 / 100 on mobile
• 30 end-to-end tests green
• Every legacy URL mapped before cutover