03 · Capabilities
Ads OS
An operating system for advertising, not a dashboard.
Google, Meta, TikTok, LinkedIn, GA4, GTM and Merchant Center in one governed system: daily sync of every account, tracking verified, anomalies detected before they cost money, weekly read-only checks with evidence, recommendations with a decision log, budgets allocated from data, creatives measured for fatigue. Every change proposed, approved, executed once, measured, reversible.
Proof
Facts, not promises.
- Runs in production for 12 businesses: 24 workers, 281 governed tools per account, 5 daily/weekly automations
- A read-only rule engine (15 rules) proven by tests to be unable to mutate an account
- Found a lead event firing on cookie consent that had inflated one account's leads 10× for months
Findings (read-only)
Decision ledger
What can we build
FAQ
Frequently asked
Is this a tool or a service?
Both. The system runs continuously; I read what it finds every Monday and we decide together what to change. You can also take the system alone.
Can it change my campaigns without asking?
Only within the autonomy level you set. By default every change is a proposal you approve; the weekly check itself is read-only by construction.
Custom systems
Don't see what you need? I can build it.
Tell me the problem, the people involved and what "done" looks like. I answer with an architecture, a complexity estimate and the first step — usually within a day.